Personalization

Let’s get Personal: Introducing Personalization in Zarget

Written by on July 26, 2017

At Zarget, we know the potential of personalization and have been on a mission to reinvent this space. We have been trying to blur the lines between A/B testing and personalization when it comes to achieving website conversion rate.

Today I’m so thrilled to announce the beta access of the most sought after feature in Zarget- Personalization. It brings along an ability to deliver personalised content for defined segments of people thereby creating unique experiences for various audience segments in your web page.

Recently we’ve released a few powerful targeting options in Zarget. This milestone, along with the in-depth segmentation of visitor data, paved the way for our new feature- Personalization.

How we got here?

Every individual is unique and has a different perception. Delivering the right content to the right audience to drive conversion is the key. The ultimate goal of every marketer is to provide a tailored content to each customer, so as to extend the customer life cycle and create meaningful experiences. The one-size-fits-all approach does not work anymore when dealing with customers differing in their characteristics.

Research shows us that A/B Testing web pages might not just be sufficient to drive powerful web conversions. Unlike delivering a variation to the entire website visitor, segmenting people and delivering the customized variation to that segment will have more impact on the conversion rate.

And yes, we are already providing advanced segmentation of visitor data.

How does Personalization in Zarget help?

Web personalization has been gaining more traction among the marketers. Many websites have already started adopting it. Most e-commerce businesses attempt upselling and cross-selling of products through product recommendations. For instance, if someone is searching for an Android mobile, you could show them Android mobile phones with similar specifications or with any mobile accessories.

Personalization helps you wear your vertical lenses and to be precise:

Personalization is for the customer, with the customer data.

Personalization in Zarget lets you,

  1. Identify appropriate audience segments with extensive targeting options.
  2. Target visitors based on the behaviors and actions in real-time.
  3. Avoid information overload- For instance, you can target audience segment based on the recent purchases and show products that match with their interest.
  4. Desire of Control — Your visitor might not see the same content as delivered to the other visitors. Thus, making your visitor perceive to be in control of what is being displayed.

Come Along for the Ride

Personalization is a huge step forward for providing tailored experiences to your visitors. To add personalization to your account and get an early beta access, send us an email to eap@zarget.com and get started with the best way to drive conversion for your website.

And if you have any questions, feedback or simply exclamations of joy for the new release, please give us a holler on Twitter or in the comments below!

With ❤️, Zarget team.

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